We added Intercambio Media to our networks — through an exclusive affiliate agreement that includes 174 new stations (10 new stations in top 10 markets and 25 new stations in the top 25 markets), as well as 10 new markets. We also brought Fuego Hot Hits and Viva Cumbias y Más on board.
Fuego is featured on our radio station in Sacramento and Stockton-Modesto, California. This new mainstream format of Latin urban music caters to a broad audience with today’s top songs fused with a Latin vibe. Debuting in LA last December, Viva plays the most popular cumbias plus trending collaborations 24/7. Bottom line: we reach and target any Latino consumer through our audio platforms that gives our advertisers plenty of options.
SVP, Audio Network & National Linear Sales (East)
420 Lexington Avenue - Suite 902
New York, NY 10170