Lionsgate wanted to increase Conan The Barbarian’s movie awareness
The company decided to use social media.
Entravision’s "Gana boletos para la premiere" campaign
Entravision created a cross promotion (TV, Radio, Online and social networks) for Lionsgate.
Special prizes were given to the users that signed up to receive updates and news for the movie.
– Promotional site
– Newsletters / sweepstakes
– Mobile shortcodes
– TV spots
– Entravision’s creative team produced the spots and graphics