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Lionsgate

Case Study Lionsgate

Where?
National campaign

What?
Lionsgate wanted to increase Conan The Barbarian’s movie awareness

How?
The company decided to use social media.

The outcome:
Entravision’s "Gana boletos para la premiere" campaign

Description:

Entravision created a cross promotion (TV, Radio, Online and social networks) for Lionsgate.
Special prizes were given to the users that signed up to receive updates and news for the movie.

Services used:
– Promotional site
– Newsletters / sweepstakes
– Mobile shortcodes
– TV spots
– Entravision’s creative team produced the spots and graphics

Case Study Lionsgate