Pizza Hut wanted to have brand presence during the Copa America
The company decided to use Copa America as the platform to promote their food.
Entravision’s "Pizza Hut Loyalty club" campaign
Entravision created a cross promotion (TV, Radio, Online and social networks) for Pizza Hut during the Copa America. A Loyalty club was created so that users could get special offers.
Using a promotional site and a survey, Pizza Hut collected information from users which signed up to get special offers that were sent every week.Users were directed to send messages to 90900 shortcode or go online to sign up.
– Promotional site
– Newsletters / sweepstakes
– Mobile shortcodes
– TV spots
– Entravision’s creative team produced the spots and graphics