Sacramento. Hot 103.5 radio.
Newman Lasik Centers wanted to increase brand awareness
The company decided to use social media to reach a massive audience.
Entravision’s "Follow Pattie’s journey" campaign
Entravision created a campaign strongly based on social media tools, sponsored by Newman Lasik Centers.
Using social media tools, listeners had the opportunity to follow, Pattie, our very own Latin Diva during her journey towards an eye surgery. Her path to come into focus.
The concept that defined the campaign related to the ability of Newman Lasik Center in surgery. "It all becomes clear with Newman Lasik Centers"
– Social media
– Online photo galleries
– Radio spots
– Entravision’s creative team produced the spots and graphics