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Miller Lite

Case Study Miller Lite

Boston Market. WUNI & WUTF tv stations.

Miller Lite wanted to increase brand awareness

The company decided to use the Concacaf Gold Cup to promote the campaign

The outcome:
Entravision’s "Miller Lite invites you to the Concacaf gold Cup final" campaign


Entravision created cross promotion campaign featuring a contest sponsored by Miller Lite.

WUNI and WUTF viewers were directed to participate for a chance to win a trip to see the Gold Cup final, hotel accomodations and tickets for the match.

Services used:
– Online banners
– Online video overlays
– Radio spots
– Entravision’s creative team produced the spots and graphics