Boston Market. WUNI & WUTF tv stations.
Miller Lite wanted to increase brand awareness
The company decided to use the Concacaf Gold Cup to promote the campaign
Entravision’s "Miller Lite invites you to the Concacaf gold Cup final" campaign
Entravision created cross promotion campaign featuring a contest sponsored by Miller Lite.
WUNI and WUTF viewers were directed to participate for a chance to win a trip to see the Gold Cup final, hotel accomodations and tickets for the match.
– Online banners
– Online video overlays
– Radio spots
– Entravision’s creative team produced the spots and graphics