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AT & T

Case Study AT & T

Where?
Hartford Market. WUVN & WUTH tv stations.

What?
AT & T wanted to increase store traffic and increase sales

How?
The company decided to use Valentine’s day to promote the campaign

The outcome:
Entravision’s "Send us your love story" campaign

Description:

Entravision created an integrated promotion leveraging promotional strength from Univision Hartford stations and the Hartford local website.

WUVN and WUTH viewers were directed to their local AT&T stores, Hartford Univision website and mobile address for a chance to win a romantic trip to Foxwoods.

Viewers were directed to enter a love story. The best story won the trip. Scripts were developed in collaboration with AT&T and Entravision (Hartford Univision affiliate)

Services used:
– Online banners
– Mobile short code and keywords
– Online video overlays
– Entravision’s creative team produced the spots and graphics