Hartford Market. WUVN & WUTH tv stations.
AT & T wanted to increase store traffic and increase sales
The company decided to use Valentine’s day to promote the campaign
Entravision’s "Send us your love story" campaign
Entravision created an integrated promotion leveraging promotional strength from Univision Hartford stations and the Hartford local website.
WUVN and WUTH viewers were directed to their local AT&T stores, Hartford Univision website and mobile address for a chance to win a romantic trip to Foxwoods.
Viewers were directed to enter a love story. The best story won the trip. Scripts were developed in collaboration with AT&T and Entravision (Hartford Univision affiliate)
– Online banners
– Mobile short code and keywords
– Online video overlays
– Entravision’s creative team produced the spots and graphics