Juan is the founder and CEO of SWS.accelerating business, a leading advisory firm that provides critical counsel to clients in the marketing, media, entertainment and technology industries.
Juan boasts over 21 years’ experience in the entertainment, consulting and e-commerce industries, as well as in the strategic development of leading interactive platforms in Mexico, the US and Germany.
Throughout his career, Juan Saldivar has directed start-up companies and has founded others. Between 1998 and 2001, he turned Submarino.com.mx (1998-2001) into Mexico’s leading e-commerce company. Prior to that, between 1994 and 1997, Juan was the driving force behind the relaunch of the Plaza y Janés Publishing House (Editorial Plaza y Janés), in Mexico, which is now part of the Random House Mondadori group. More recently, Juan cofounded The Pool, a StartUp incubator hub, the Mexican eCommerce Association (AMVO) and has multiple investments in tech and consumer product new businesses: ComparaOnline, Ingredienta, MarcoPolo, DarkRoom, Travesías Media, Gaia Design.
In addition to his entrepreneurial experience, Juan has had the chance to work in two of the world’s most successful publishing and entertainment companies: the Bertelsmann Group in Germany, where he began working in the consulting department and then became head of the company’s publishing house in Mexico. Subsequently, from 2001 through to 2011, Juan was the director of Televisa Interactive Media, and was therefore responsible for the interactive media strategies and operations of the most important mass media corporation in the Hispanic world: Grupo Televisa.
Other notable positions occupied by Juan Saldivar include his role as a Senior Associate within the ADP-Mercer Management Consulting firm, where he specialized in business turnarounds and financial restructuring.
Juan was also a consultant for the Ministries of Finance and Agriculture of the Mexican Government. In addition to his work as a professional, Juan Saldivar has also served as president of the Interactive Advertising Bureau México; board member of companies and associations such as Entravision (EVC) Quarksoft, Mexis, CICOM (An association constituted by all of the marketing agencies in Mexico) Ejido La Selva, Save the Children and Dupuis, and the Advisory Board of Endeavor Mexico and Naranya.
Juan holds a B.A. in economics awarded by the ITAM and an MBA from the IESE Business School in Barcelona, Spain.